Women have less confidence in perceptions of their ability to start their own business than do men. That’s one of the findings of the Global Entrepreneurship Monitor Women Report according to Candida Brush (l.), chair of the entrepreneurship division at Babson College, which sponsored the report. Writing in Forbes, Brush says “there are some findings that suggest policymakers and educators still have work to do to level the playing field, so that all entrepreneurs (not just men) can participate in the development of robust economies.”

Women tend to be motivated more by necessity than opportunity, the report finds. However, Brush argues “there is evidence that necessity motivated ventures may be more likely to survive and can be just as profitable as opportunity motivated ventures

Brush, who has studied women’s entrepreneurship for more than 35 years, traces women’s lack of self-confidence in perceptions of their business-building abilities to media coverage that reinforces that stereotype. “One of the most important things we have learned over the years is that societal perceptions which are often created by the media make a difference for all entrepreneurs encouraging or discouraging entrepreneurial behavior, and more importantly, influence bankers, venture capitalists, policy-makers, service providers and others who interact with entrepreneurs,” she writes. “It is time that the media focuses less on sensational headlines, and instead considers the impact of their work on the perceptions about women entrepreneurs.  So what holds women back? I would say, in some cases, it is the media.”

Read Candida Brush’s article here. Do you agree with her criticisms of popular media’s impact on women’s entrepreneurship? Share your opinions with GlassCeiling.com.

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