Participate on a panel, do an on-air interview or give a speech. Women often turn down these opportunities but they are among the “best opportunities for building a well understood personal brand,” say Nancy Vonk and Janet Kestin, co-authors of  “Darling, You Can’t Do Both” (HarperCollins, 2014).

In a Fast Company essay they urge women to “make your excellence more visible” rather than simply hoping that doing a job well will reap rewards. “If you think the boss is showing up with good news solely based on your excellent performance, you could be waiting a very long time for the pay increase you deserve, or the promotion you think is a cinch. That mindset means you’ll keep watching others get that new title,” they write.

The solution, they argue, is for women to “grab the mic,” speak up and voice opinions just as men do. Do it without fear that those opinions might be second-guessed. “Women, we’ve got to get good with ‘maybe I’m wrong, and that’s okay,’” say Vonk and Kestin.

If it’s stage fright that is keeping you from stepping up to the microphone, the authors offer several tools for overcoming that common fear. One is to over-prepare. To read the others you can access the complete Fast Company article here.

Do you have other suggestions for how women can be more visible? Step up and share them on

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One Response

  1. Judith Lindenberger

    One of the best pieces of advice I got was to always be ready to answer an executive who casually asked, “How are you?” with a quick recap of the projects I was working on. Use every opportunity to make yourself visible!


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